Utilization of Planning and Behavioral Models in Campaign Development

Utilization of Planning and Behavioral Models in Campaign Development

The first stage of health communication planning involves forgetting about communication details and focusing on the major goals of your project, and the best ways to reach them.

–(Parvanta, et al)

When engaged in program planning, it is essential that health educators use an evidence-based planning model. By doing so, health educators are able to ensure that they are appropriately addressing their target population needs. Additionally, by using evidence-based approaches, health educators are able to align health communication campaign goals and objectives to promote positive health behavior.

For this Assignment, review program planning models explored in the earlier courses throughout your health education program. Then, reflect on and select which program planning model might be most appropriate for your health communication campaign.

The Assignment: (2–3 pages)

Describe the program planning model that you selected for your health communication campaign and explain why.

Provide a rationale as to why this model is most appropriate for your long-term health communication campaign.

Explain how using this program planning model will contribute to the effectiveness of your health communication campaign.

Explain which behavioral constructs you might use in the design of your health communication campaign. Be specific and provide examples.

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