Topic: Marketing plan for healthy Fast Food Restaurant
Must cover number 1 and 2 and listed below are the guide line to follow

1. High level summary of product or service concept
2. Target market and segmentation

The purposes of APA documentation, guidelines and examples on how to cite original sources in the text of your paper using parenthetical citations, and how to format the reference list and an entire paper. For citing references in papers using the current edition of the Publication Manual of the American Psychological Association.
•Explain who your plan is being written for ( The plan written for customer between the age of 21-55)
•Determine how much you intend to spend on advertising ($25,000)
•Analyze your customers ( High school students, college students, lower and middle class income families)
•Your competitors (McDonald, Burger King, Wendy’s Pizzeria’s) and yourselves.
•Evaluate the chances of success of your plan( success in based on a healthier lifestyle and reducing obesity)
•Create a target market analysis
•Analyze the demographics and competitive analysis of a business ( restaurant will be located in Brooklyn NY)
•Describe in overview and in detail what you are offering to the market. What does it “do”? What are the benefits to your customers? How do the customers now accomplish the same task? How is your approach better than the competition?
•Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customer?

• Ability to stand alone because of superior development
• The idea is compelling and the reader is aware of the writers’ purpose and audience throughout
• Explains overall plan concisely
• Ideas arranged in an exceptionally clear and logical
• All ideas are clearly connected and sentences and paragraphs are woven together smoothly
•Student presents a well-formatted APA document. Student is able to integrate subject matter content using the textbook or reliable sources, and makes appropriate use of citations and references.
•Use of spaces and typography is consistent throughout the paper and follows APA standards to introduce research findings. If you have primary research, include distribution tables as appendixes.
•Use any accepted method of citations, but do not include footnotes, superscripts, or subscripts in the plan. Include any additional content that supports your plan, such as extensive floor plans, inventories, promotional materials, and so forth.
•The distinctive voice of the writer is apparent. Tone is consistent and appropriate for the subject, audience, and purpose (e.g., using third person narrative, avoiding contractions).
•The diction is lively and characterized by active verbs and effective descriptive devices, without abusing of idioms, or colloquialisms. Grammar, punctuation, capitalization, and spelling are firmly in the writers’ control. Mechanical elements are handled consistently and appropriately throughout

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