Your final marketing plan should be between 10–15 pages and must follow all APA guidelines. In Week 1, you will submit a two-page description of your business, product, or service for instructor approval of your topic. In Week 4, you will submit a substantial draft of your marketing plan for instructor feedback. Your completed marketing plan is due at the end of Week 7.

Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline. It should include headings for the various sections of the marketing plan. APA format should be used, and three references are required. Be sure to list all references that you consult


  1. Cover Page
  1. Marketing Plan for Organization/Company name:
  2. Proposed by:
  3. Submitted to:
  4. Date:
  1. Table of Contents Suggested number of pages
  1. Executive Summary 1.0
  2. Company Description 0.5
  3. Strategic Focus and Plan 1.0
  4. Mission/Vision Statements
  5. Goals
  6. Core Competency and Sustainable Competitive Advantage
  7. Situation Analysis 1.0
  8. SWOT analysis
  • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
  • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
  1. Industry Analysis
  2. Competitor Analysis
  3. Customer Analysis
  4. Market-Product Focus 2.0
  5. Marketing and Product Objectives
  6. Target Markets
  7. Points of Difference
  8. Positioning
  9. Marketing Program 2.0
  10. Product Strategy
  11. Price Strategy

(i) Breakeven Analysis

  1. Promotion Strategy
  2. Place (Distribution) Strategy
  3. Financial Data and Projections 1.0
  4. Past Sales Revenues
  5. Five-Year Projections
  6. Organizational Structure 0.5
  7. Implementation 1.0
  8. Evaluation and Control 0.5

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