Identify a product/service, start-up business, non profit, or existing business and launch or relaunch a product or service. Undertake this through a researched marketing plan that identifies the market, strategies, and all the components studied during this course.
MINIMUM PAPER REQUIREMENTS:
The case analysis OR the marketing plan must be a minimum of nine pages; do NOT include the cover page and reference page(s), and additional components beyond the researched discussion (e.g., appendix, table of contents, etc.) in the minimum nine-page count.
Each final research paper must use a minimum of seven references and this minimum should not include any textbook or blog within the minimum count of seven resources.