THe writer must answer all three tasks using lots of different models such SWOT, PESTLE, Ansoffs Matrix, Boston Matrix, Porters five Forces and other relevant models.
Individual Written Assignment
The written assignment is worth 100% of the marks for this module.
You are required to provide a written answer to the tasks below using around 8,000 words (+/-10%) excluding appendices and bibliography
a) Using appropriate models, evaluate the business environment in which GlaxoSmithKline operates.
b) Identify the strategies that have adopted by GlaxoSmithKline over the last 5 years and evaluate the success of those strategies
c) Based upon the existing business environment, and supporting your answer with appropriate models. Evaluate potential future strategies that might be adopted by the new management of GlaxoSmithKline. Which of these strategies would you recommend and why?