‘Social relationships on the internet through the emergence of Web 2.0 applications created new opportunities for business. This is mainly because of the growth of social networking sites, which has also developed e-commerce. The current development in e-commerce opened a new stream, entitled social commerce, which is using social technologies to create an environment for generating social interactions. These social interactions can drive online social support in e-commerce, which in turn, is creating trust and an increased intention to use social commerce’
Mahmood Haji ‘A research framework for social commerce adoption’- Information Management and Computer Security, Vol 21, No 3, 2013
This journal article outlines key features of the social commerce approach to e-commerce. Please read the article and prepare a critique of the key points of discussion.
Use the journal above and do wider research in the same field
You must always include a list of references in Harvard format –

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